Southwest Airlines CMO: “Removing False Hope is our USP”

In this week’s CMO Minute (fake interviews with real CMOs), we talk with David Ridley, CMO of Dallas-based Southwest Airlines. The quirky airline consistently wins passenger-satisfaction awards, despite its no-frills service. BAC:  SWA won the American Customer Satisfaction Index once again last year. Two questions: 1. how do you keep doing it? and 2. isn’t it embarrassing […]